Combination of leaders in practice growth and operations will create an all-in-one practice success platform to help independent practitioners thrive in the era of consumer-driven healthcare However, having a call to action on every page will make it easy for visitors to follow through and participate in managing their health - whether that means scheduling an appointment, signing up for an email newsletter, or following your practice on social media. Some patients may be simply seeking information and are not necessarily ready to take that step right away. Keep in mind that conversion doesn’t always mean scheduling an appointment. Focus on the patient experience and improve conversion by ensuring each page has a clear and easy-to-use call to action. When a patient lands on your website, taking action should be fast and easy. By giving patients a variety of convenient communications options, practices can maintain patient loyalty and drive retention. Studies show that 85 percent of consumers prefer a text message over a phone call or email. Practices staying on top of patient demand are turning to text messaging, which has experienced massive growth as a communications channel for businesses, offering unrivaled immediacy and convenience. Some patients will always prefer to connect via phone, others may prefer email. When it comes to healthcare communication, there’s no one-size-fits-all approach. While telehealth isn’t appropriate for all visit types, it’s an efficient, convenient method of care delivery for routine check-ins or follow-up appointments. These numbers represent a significant increase in patients’ comfort with virtual visits. More than 80 percent said they were satisfied with the experience, and 3 out of 4 patients said they would prefer another telehealth visit. PatientPop survey data reveals that more than half of patients had a telehealth experience in 2020. Most experts believe there’s no going back. With telehealth becoming a digital necessity during most of 2020, its utilization skyrocketed over the past 18 months. When prospective patients can easily schedule or request a visit right from your site, they’re more likely to become new patients. In fact, 68 percent of patients say they’re more likely to choose a healthcare provider who provides the ability to book, change, or cancel an appointment online. Consumers expect that simple level of digital convenience, and when they don’t find it, they’re more likely to walk (or click) away. Giving patients the ability to schedule an appointment online is no longer a nice-to-have. Most important, this strategy helps propel your practice toward the top of search results, as you establish authority with search engines for the conditions and services you know best. This gives you room to expand on each aspect of your specialty, and highlight your expertise and approach to care. When patients seek care for a specific condition or a nearby specialist, you have an opportunity to show them you’re the expert in your field.Ĭreate a single, designated web page for each condition you treat and service you provide. People search online for information, for answers to their questions. Consider including a quote from the provider, and some personal interests and hobbies to further establish a human connection.
Offer insight into each doctor’s clinical interests, their care philosophy, and how they like to work with patients.
#Patientpop namely professional#
Include engaging bios of your providers on your website so people can learn more about each one.ĭo more than just rattle off your providers’ degrees and professional memberships.
Part of the decision-making process for patients is whether they have enough information about any healthcare provider to trust that person as the right choice. As a baseline, this means having a professional design and a tone that gives visitors a glimpse into the personality of your practice. Visitors have to feel welcome as soon as they arrive at your site. Think of your healthcare practice website as your digital front door. To start, here are seven website elements you’ll need to improve your conversion metrics. There’s a proven formula to improve your chances of converting online visitors into in-person patients. But the next step is equally important, and the true goal of your site: connecting with those patients in a way that leads them to schedule an appointment or contact you. No prospective patient can see your services if they don’t initially find your website, so driving traffic there is imperative.
Convert more patients with these 7 website must-haves
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